Jani Yates named president of Advertising Standards Canada

Two senior positions vacant as president and CEO move on to new challenges

Tesla's Bioweapon Defense mode could add years to your life - in Beijing

Inside of two minutes, a Tesla in Bioweapon Defense Mode reduces air 10x dirtier than in Beijing to a healthy level. At the same time, a Model S or Model X scrubs the outside air clean, too.

WIRED Awake: 10 must-read articles for 2 May

Your WIRED.co.uk daily briefing. Today, scientists have reported that Zika virus is more likely to cause birth defects than previously thought, Google's DeepMind AI has been given access to the data of 1.6 million NHS patients, astronomers have for the first time discovered a rocky comet without a tail and more.

By: WIRED.co.uk,

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Why Loblaw holds hackathons

The grocer's now taking products bred from its hackathons to market

ET deals: Dell Inspiron 11 3000 dual-core two-in-one laptop for $250

Looking for an affordable convertible laptop that works well wherever you go? Check out the 11.6-inch Inspiron 11 3000 from Dell. Weighing in at about three pounds, and measuring roughly three-quarters of an inch thick, this tiny touchscreen laptop is an outstanding bargain.

Blizzard to meet ex-lead designer, Nostalrius devs over classic World of Warcraft server

Fan interest in World of Warcraft classic servers is spiking, and Blizzard is apparently willing to talk. The company will sit down with the original designer of the game and the Nostalrius server authors in coming weeks.

How To Offer More Personal Customer Support Through Effective Automation

Robots are great for cleaning the floor and are perfect for exploring the moon. They're just not that great at customer support. The last thing your customers want is another “We received your message” email or “Thank you for holding” recording. Robots only succeed in making customers feel like another number, a dubious accomplishment for your team. They're the opposite of the personal touch that effective support is supposed to be all about.

It's not that robots are useless. They're great at repetitive tasks, perfect for finding data and remembering anything you've ever written down. As sidekicks, robots can help offer more personalized support, doing the tedious parts of support so that you can focus on actually solving problems. You just have to give them the right job. Here's how to find the perfect job for your robots, so that you can automate support and offer more personalized, hands-on support at the same time.

The post How To Offer More Personal Customer Support Through Effective Automation appeared first on Smashing Magazine.